Beyond Now is the grand finale of SVA MFADesign class of 2024.

Disciplines
Campaign Identity, Creative Direction
Duration
5 Months
Team Size
12

Steven Heller and Lita Talarico write: "'Now' is not, however, an ending but a beginning and stepping stone to 'Next' — and beyond that."

Steven Heller and Lita Talarico write: "'Now' is not, however, an ending but a beginning and stepping stone to 'Next' — and beyond that."

A description of what's going on with the project.

As design lead for Beyond Now, I collaborated with a talented team to craft the branding, verbal identity, and visual direction—spanning photography and animation—for the SVA MFA Design class of 2024’s grand finale.

As design lead for Beyond Now, I collaborated with a talented team to craft the branding, verbal identity, and visual direction—spanning photography and animation—for the SVA MFA Design class of 2024’s grand finale.

Recognizing the program’s focus on research, prototyping, and cultural relevance, we designed Beyond Now’s identity to be vibrant and dynamic. The typography features Elmira, a detailed display font by Muk Monsalve, inspired by weaving and pixelation.

A description of what's going on with the project.

A short quote or description of this project goes here.

A short quote or description of this project goes here.

Credits
Director of Forum Production: Ada Whitney
Design Lead: Raven Mo
Project Management: Natalia Ramirez
Motion Graphics: Mingxin Cheng, Peggy Chen, Gloria Jiang
Catalog Design: Ji Young Kim
Digital Design: Doga Bircan
Print Design: Ji Hoon Kim
Copywriting and Social Strategy: Soumya Gupta
Student Portrait Photography: Nicolette Francis
Forum Event Photography: Todd Carroll
Fonts in use
Elmira by Muk Monsalve
New Frank by Miles Newlyn