Encha is an artisan matcha business that harvests and produces high-quality, organically-farmed matcha to the masses.

Disciplines
Identity Design
Package Design
Amazon Native Digital Design
Duration
4 Months
Team Size
4

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The new design system for Encha retains the familiar heritage green from its original packaging while modernizing the palette. It blends design elements inspired by Encha’s origins to honor the brand’s rich legacy and tradition.

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Credits
Design Director: David Gutiérrez
Project Manager: Lorena González Gil
3D & Motion Graphics Director: Aldo Gonzalez
Senior Designer: Kati Perez
Senior 3D Designer: Constance Bensen
Designer: Raven Mo
Fonts in use
Helvetica Neue by Linotype