Unaware is an experimental display font. It is self-obsessed, rebellious and unsettling.
Role:
Type designer
(solo project)
duration:
4 weeks
(July 2020)
Context
In 4 weeks, I developed a font in Principles Of Typeface Design: Display Type at Cooper Union.

At the start of the class, I was intrigued by the idea of a font that maximizes the individuality of each character, yet still looks cohesive when used in a headline. Therefore, I decided to make a font that resembles the look of anglerfish, a species that is portrayed with such a chaotic and irrational character, yet completely unaware of it.
Type design:
upper and lower case with numbers and punctuations
typography:
designed type specimen with display font application
Type Specimen
application